Spanish Language Newspaper Begins Austin Edition
AUSTIN, TX – Houston based Spanish-language newspaper Buena Suerte has started an Austin edition. The family-owned weekly publication is hoping to tap into a growing Hispanic population in Central Texas and cater to the need for Spanish classifieds.
The newspaper, which has opened an office in Austin with four full-time staffers, has setup news bins throughout Austin, and has an initial circulation of over 10,000 with plans to expand to 15,000 soon. The long-running Houston operation boasts a circulation of 120,000 a week.
Despite the hard economic times, the ownership of Buena Suerte is seeking to expand its operations around
The newspaper is a strong player in the traditionally underserved Hispanic market. While primarily Spanish-speaking residents are a significant purchasing power, not many publications have classified sections geared toward them. “With as many Hispanics shopping and doing business in Texas, it’s hard to pass up the opportunity to serve them” Martinez said, “many of them speak English, but feel more comfortable doing business in their native language.”
Although only a month old, the paper is already getting good a response from the community, “We’ve had people stop our drivers to thank them for providing the services,” Martinez said, “numbers can tell you a lot, but reactions like that really show we are on the right track.”
Martinez hopes that Austin will serve as a springboard into other markets throughout Texas. “As we develop, we are hoping that Austin proves that even in these tough times, there is still room for businesses to grow.”
About Buena Suerte:
Buena Suerte is a weekly, family-owned Spanish language newspaper founded in 1986. The company has a staff of 65, with an Austin office of 4. The Houston edition has a circulation of 120,000, and the new Austin edition has started with a circulation of 10,000.